Identify with your Domain Name

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website.  Short domain names register better with people’s memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name – Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.

Keep it Short & Memorable – Don’t get a URL that uses all 26 letters of the alphabet.

Secure a .com URL – I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

How to Setup Hosting in 5 Minutes Flat

Once you’ve chosen your web hosting, you’ll often find that you’re given a set of passwords and technical details, before being left to more-or-less figure it out on your own. If you haven’t started a website before, that can be a daunting experience.

Point Your Domain at Your Host.

The email you received should have contained the addresses of some nameservers. Nameservers look like this: ns1.yourhost.com. If you can’t find it, take a look at the help section of your host’s website.

Once you know your host’s nameserver, go and log in at your domain name registrar’s website. They all work differently, but somewhere you should see options to configure your domain. Replace the registrar’s default nameservers with your host’s nameservers.

Try going to your domain by typing www.yourdomain.com into your web browser. If it’s working, you should see a page telling you that your configuration was successful. If it doesn’t, then you should take a break for a day or two – nameserver changes can still take a while to spread across the whole Internet.

Test Your FTP Account.

The next step is to try uploading a page to your website by FTP. Before you can do that, though, you need an FTP program and a test page.

The easiest way to make a test page is to open Notepad and write “this is a test”. Save it as index.html. When it comes to the FTP program, you have a lot of choice. There’s something for everyone: some good free ones to consider are Cute FTP (cuteftp.com), Smart FTP (smartftp.com) and Bulletproof FTP (bpftp.com).

Once you’ve done that, open the FTP program and ask it to connect to your host’s FTP server. This is usually ftp.yourhost.com, although you might also now be able to access it through your own website by using ftp.yourdomain.com. Once you’re connected, you should browse through the folders looking for any existing index.html file – it’ll usually be in a folder called something like ‘public’ or ‘public_html’. Upload your own index.html over this one, and say ‘yes’ when you’re asked if you want to overwrite it.

Now, go to your website in a web browser. If everything’s worked the way it should, then you’ll see what you wrote in that file right there on your website! You can get started straightaway writing real content to replace that little bit of text – it’s always exciting when you realise that your site is out there and ready on the web right now. If you don’t see the text, on the other hand, then you might want to refer to your host’s support pages.

Set Up an Email Address.

Almost all web hosts allow you to configure your account using a program called cPanel. The host your email sent you should tell you how to access it: it’ll usually be something like http://www.yourdomain.com:2082/cpanel. If you know the address but you can’t get to the page, you might need to disable any firewall software you have running on your computer.

If you’ve got the cPanel address right, you’ll be asked for your username and password, and then you’ll be presented with a screen full of icons. Which icons you have will depend on which features you got with your web hosting. Look for the icon called ‘email’, and then create any accounts you want there.

To check your email, you need to add an account in your email program. This shouldn’t be too much trouble: look for an option called ‘Accounts’ in your email program’s ‘Tools’ menu, and then tell it you want to add an email account. You’ll be asked for POP3 and SMTP servers (your host can provide these), as well as the email address and password you just configured in cPanel. Try sending an email to your new address from one of your other accounts, to see if it works.

Other Things to Do with cPanel.

It varies from website to website exactly what you might need to do with cPanel. It makes it easy, though, to do whatever you might need to do, whether it’s adding new FTP accounts or creating databases. Don’t worry: cPanel is designed to stop you from messing anything up, so it’s fine to experiment with it a little.

How to pick a Hosting Provider

How do you choose a hosting provider when there are thousands of hosting companies available online? It’s like going through the yellow pages trying to find burger restaurants. There are lots of them. Hopefully these tips will steer you in the right direction.Important factors in selecting a web hosting company include the percentage of server uptime. 98 to 99% uptime is the dream standard for server uptime, 65% is unacceptable. The higher the downtime of a server, the lower the potential for traffic at your web site. Another consideration is how much space is provided for the files that will make up your web site. How much bandwidth is in your package? Monthly bandwidth is the amount of data transfer allowed for visitors to view and use your web site.

With today’s changing trends in web hosting services, it is important to get as much server space and bandwidth as you can. This will allow for necessary updates and increased traffic to your site as it becomes more popular.

It is equally important when purchasing business web hosting that CGI access is provided; along with features such as MySQL, Real Audio, Real Video, and Cold Fusion (which some companies sell as an add on component). A crucial feature necessary for doing ecommerce is SSL, or Secure Socket Layer. This encrypts all order and credit card information until it reaches you. An SSL certificate can be purchased from most web hosting providers. Displaying it on your ecommerce web site verifies that your site transactions are safe and secure.

We’ve talked about this before in other articles. You will need a domain name that reflects the nature of your business. For instance, a sports business might have a URL that is www.coloradosports.com . To get your own unique domain name, you must first check the availability of the name with a domain name search, offered by domain registrars such as Network Solutions.

There are many service providers to choose from. If you do your homework, you’ll find some good deals that will fit your budget.

Get the Best Web Hosting Plan

If and when you’re interested in starting an online business, there are a lot of things that you have to study first before you can rightfully expect a high return on investment.

First, make sure that your company website has a user friendly interface which basically means links are visible, easily located and properly labeled and that the content provided in the website is complete, interesting, effective and grammatically correct.

There’s the matter of search engine optimization or SEO which requires you to employ a number of strategies that your company website is heard and seen by the right people. Common search engine optimization strategies would be keyword listing, site code optimization and top search engine placement.

Optimize your plan by understanding web hosting. No matter how great your website looks or how effective your SEO strategies are, if you don’t have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.

Web hosting is important to your plans if you want your website to have its own niche in the Internet so do read carefully what we’re about to teach you.

You have a couple of choices when it comes to web hosting – you can get it for free or you can spend for it. Naturally, it would be lovely if web hosting would be free for all of us but understand that all the needs of your company website must be met by the free web hosting plan if you want your future to look rosy.
These are key issues to address.

Are you willing to deal with advertisements that may take too much space or would have an irritable effect on your readers? These ads are often required by free web hosting plans because it’s the only reason they can continue letting people enjoy free web hosting.

Are you “cool” with low bandwidth access and minimal web space?

If you’re not okay with the following facts I presented, then I suggest you go with a web consultant and let them handle all of your work.

Free and Cheap—Web Space Options for the Frugal Customer

There are some good deals on the internet concerning web space and hosting but you have to look to find the best deals. You should also consider how long a provider has been in business.

Finding free web space on the Internet is simple. All you have to do is use a simple Web search (Google, AltaVista or Yahoo) and the results should bring back options for free web space. There are many individuals and businesses looking for a place to put their website without having to pay for the service. These free services can provide anywhere from 5MB to 100Mb of online web space for hosting your web site.

Free sites also come with some cool stuff, such as counters, guest books, virtual domain names, tracking logs, blogs, copy and past scripts that are usually Java code scripts and more. These additions are good for people that have little or no knowledge into building a web site.

A free service provides benefits to all people and may sound like a good idea but the goal is to do your research to see if the deals are viable or not. Free services can also bring other unwanted things that you have to deal with when you sign up for the service. Usually, you have to submit to advertising and surveys by filling out a form before you can get your free service. Be sure that you read the user agreements that come with the free services.

You can go on the cheap and don’t want advertisements running on your site, you can get a service similar to free hosting but you would have to pay a small fee to keep your web page ad-free.  Some of these providers will offer you a service for $2.95 a month with 100MB of web space if that’s all that you need, and you can always upgrade your packages.

There’s a lot of competition for your Web site hosting dollars, and you can find some pretty good deals if you look hard enough.

Do I need a lot of Bandwidth?

Bandwidth measures the volume of data transmitted over an internet connection. You have to know how much bandwidth you need while choosing hosting plans.

Be careful when someone claims they provide unlimited bandwidth or monthly transfer. Anyone claiming “Unlimited Bandwidth” is simply lying. There’s no such thing as “Unlimited Bandwidth”.

I’ve never seen any broadband company offering an internet connection as “Unlimited Megabytes per Second.” So, how could a web hosting company, which normally doesn’t even own its own access lines, claims to customers that it will give them “Unlimited Bandwidth”?

Most of the time, high bandwidth sites on these “Unlimited” plans will be disconnected, and no refund given. Normally, the web hosting company will say that the site violated its Acceptable Use Policy or Terms of Service.

Whenever you visit a site promoting “Unlimited Bandwidth” as one of the account features, be sure to visit the Acceptable Use Policy, or the Terms of Service. Read the fine text about the so-called “Unlimited” disclaimer.

When you first look for web hosting services (those who state clearly bandwidth offered), you have to make your best estimation and watch your usage carefully in the first few months. Take these factors into consideration while estimating.

**How many users will access your web site?

**How many pages to be access?

**How big are the graphic and HTML files?

Large audio/video files, computer programs, and file downloads require more bandwidth. Flash web sites use tons of bandwidth. Virtual Reality (VR) and full-length three-dimensional audio/visual presentations require the most bandwidth of all.

Though it is not accurate, but still gives you something to work with until your site has been online for a while and actual traffic statistics have been generated.

Don’t fall for the unlimited bandwidth trap that some companies throw at you.

Developing Cold Fusion Hosting

Cold Fusion Hosting is all about databases, really. Cold Fusion, a software suite brought to us by the fine folks at Macromedia, which allows web-interactivity with databases. With Cold Fusion web hosting, you can now query, update, index, and chart databases from any web browser.

Cold Fusion hosting adds versatility and interactivity to ecommerce sites. Cold Fusion allows you to publish and then have automatically removed from your site time-sensitive content, such as flight schedules or event calendars. It adds functionality to creating and managing mailing lists and business reports. It allows you to offer your visitors printable content and customized menus.

Anytime you see .cfm as the extension on a web page, as opposed to .htm or .asp for example, you know you’re dealing with Cold Fusion Markup Language (CFML).

Though cold fusion is built on the Java platform, CFML allows web developers the benefits of Java without its inherent technical complexities. You need not know Java scripting in order to use cold fusion. CFML is a tag-based language quite similar to HTML and XML which makes it easy for anyone with even the most basic knowledge of web scripting to learn.

Cold Fusion is a server-side language which means that any web pages using CFML are read and interpreted by the Cold Fusion hosting company’s server and converted into an HTML page prior to being sent back to the user’s browser.

Cold Fusion web hosting can be significantly more expensive than other forms of web hosting, and should therefore only really be considered if its unique set of tools are relevant for your site’s intended uses. Cold Fusion hosting is usually run on Windows 2000/NT/2003 operating systems, though you can also find support for Cold Fusion hosting on Linux and Sun servers.

In addition to all the usual factors you must consider when choosing any web host – cost, disk space, bandwidth, uptime, scalability, support – you now also have to consider certain factors specific to cold fusion hosting, including: potential tag restrictions, additional security concerns, whether the cold fusion hosting company provides database support, and which version of Cold Fusion they’re using.

One type of tag restriction that is also a security concern is “high risk” tags, such as those that can be used to find and erase selected files from a server. For some larger businesses, this functionality is crucial to their operation, though potentially detrimental if accessed by the wrong hands, in which case a dedicated server is probably in order. Fortunately, cold fusion hosting is offered on shared, virtual, and dedicated servers.

Cold Fusion is well worth considering if you’d like the functionality of the Java platform with the facility of a comparatively autonomous and user-friendly software system. Especially if your website is expected to generate an income, you may find that the intimidating price tag, in the long run, turned out to be a bargain.

Choosing Windows Web Hosting

Windows/ XP Web hosting provides web hosting on Windows operating system platform. Microsoft Corporation provides host based software operating system for servers. Windows XP web hosting programs are considered to be easy to cope with, reliable and inexpensive.

The simplicity of the Windows XP operating system is what stands out with these applications. Windows provides its users with friendly, familiar environment that is easy to work with. Today as so much work has been done by developers it’s very easy to administrate your site with using Windows/ Server Side operating system. The Windows/NT platform is also reliable. You also should know that reliability of any platform, same as Windows/NT platform, depends mainly on maintenance and technical knowledge.

Windows/XP platform is scalable and very cost-effective because at a relatively low price you can set up a fully functional Internet server with Windows XP in a matter of hours.
The big question is what do you want your web-site to do? Interactive websites usually rely on ASP (Active Server Pages which allow scripts on a web page to be run on the server before the files are transmitted to the client), PHP, or Perl (Practical Extraction and Reporting Language which is a scripting language used for receive and process data stored on web page forms).

And if you prefer ASP most of all Windows/ XP – based web hosting is the perfect choice for you. There are also some more only Windows available applications such as Access, MS SQL, Windows Media and Virtual Basic scripts. Windows XP offers benefits over other operating systems. Using these benefits gives you an opportunity to be productive and publish your information on the Internet rapidly developing your website or web application.
Windows XP server packages have great programs for individuals who are familiar with MS Windows XP software. The server package for hosting even allows for optimization of hard disk space and RAM which eliminates computer lock-ups while loading web applications.

Beware of the Cyber Squatters

Your domain name could be stolen or given up to the evil entity known as the Cyber squatters whose main mission is to steal your web identity and this is how they do it. They could register YourDomainName.org, and do the same thing with YourDomainName.biz, therefore contacting you and try to sell you those names at advanced prices. If that doesn’t work, then the following events could happen.

They will allow your competitor to get a domain that sounds like yours, and allow him to cause confusion or try to steal your hard-earned traffic, business and clients.

Take these steps right now to halt the cyber squatters.

Have people go through you for authorization: Go through your domain name registrar and fill in a form that locks in authorized entities of your claim of other domain names. You can buy these names and keep them under your roof.  It will provide you information to include, such as contact information, who should be contacted if someone wants to register your domain, the character string you are claiming (this must be an EXACT match), description of your current products/services, when you began using that domain name.

You have a small window to accomplish filling out an authorized entry form. Check with your domain registrar for time frame windows in filling out an authorized entry form Failure to enter a claim during a certain time frame means the registering entities will not check to see if there is an equivalent .com, .net or .org name. They will not check the IP Claim Service database. Meaning, you could lose your .info or net-version of your domain name.

Don’t let cyber squatters shake you down and ruin what you have built up on the net. Get the rights and the authorization to similar or like names to your main domain name!

Bandwidth Bandits

Files that are loaded to or from servers uses internet bandwidth to push files along the network at various speeds. Every time you upload a file to your ISP, surf the web or use an audio application, you are using bandwidth.

Bandwidth is a bunch of wires or fibers connecting servers to a network. Depending on the grade of the wire it determines how much data is coming across the network where your web-site is hosted. When someone attempts to get more data than can be handled by the network, the whole network slows down.

ISP’s can put a limitation on bandwidth at certain times during peak periods or charge you a flat fee per month for bandwidth usage. If you go over the flat fee, then they charge you extra for using extra bandwidth. Some ISP’s will shut down the transmissions until traffic is more stable on the network.

You can load most files (images, sound files, videos and flash scripts and other programs) in your web site. This excludes, of course, banners and pop ups and specific documents and images which are supposed to be loaded from a central server.

Bandwidth bandits link to images and other files directly to some other server instead of putting them on their local server. There are various reasons as to why they do this but one reason is to get as much bandwidth as possible to show their links and images. So they “steal” images or audio files each time the site is initialized meaning that they steal the bandwidth.

There’s certain ways that you can stop the person from stealing your bandwidth allocation. If they have an email, I would contact them personally or go through Network Solutions and do an IP lookup which will give you information on the person and who the site is registered to. You can always get in touch with the company that hosts their site too.

Bandwidth can be expensive and the last thing that you want is someone stealing it.